In the rapidly evolving landscape of the automotive industry, one trend stands out prominently: the shift towards online car buying. Toyota and Lexus, two prominent automakers renowned for their commitment to innovation and customer satisfaction, have embraced this digital revolution. By offering comprehensive online buying experiences, they have set new standards for convenience and accessibility in the automotive world.
In this article, we will explore the benefits and features of buying cars online with Toyota and Lexus. We’ll delve into the seamless processes, customer-centric approaches, and cutting-edge technologies that make purchasing your dream car a hassle-free experience from the comfort of your own home.
Key Takeaways
- SmartPath and Monogram are online car-shopping services offered by Toyota and Lexus, allowing customers to buy a new Toyota or Lexus online and have it delivered from their local dealership.
- The contact-free aspect of online car shopping has become a selling point during the COVID-19 pandemic, with two-thirds of shoppers expressing a preference for purchasing a vehicle 100% online.
- Toyota plans to double the number of dealers using SmartPath in the spring, while Lexus aims to aggressively increase the availability of Monogram throughout 2021.
- Shoppers can complete the entire purchase process without visiting a dealership, except for the handwritten signature required in some states. The information entered into SmartPath or Monogram is added to a digital garage accessible to the salesperson, saving time during the visit.
Streamlined Purchase Process
To further enhance the streamlined purchase process, Toyota and Lexus have collaborated with dealers and financial services to make improvements and changes to the online car-shopping services.
SmartPath and Monogram, the online car-shopping services offered by Toyota and Lexus, allow customers to buy a car online and have it delivered from their local dealership.
Currently, only around 50 Toyota dealers use SmartPath, but this number is set to double in the spring. Similarly, only a small number of Lexus dealers are currently using Monogram, but Lexus plans to aggressively increase its availability throughout 2021.
These comprehensive retail programs aim to connect the car buyer’s experience across various Toyota and Lexus shopping sites. By working closely with dealers and financial services, Toyota and Lexus are ensuring that customers can complete the entire purchase process online, except for the handwritten signature required in some states.
The Changing Face of Car Buying
Traditionally, buying a car involved visiting multiple dealerships, haggling with sales representatives, and spending hours at the showroom. This process often felt intimidating and time-consuming, deterring potential buyers from making a purchase. Recognizing the need for a more customer-centric approach, Toyota and Lexus have embraced digital transformation to enhance the car-buying experience.
1. Comprehensive Online Showrooms
Toyota and Lexus have created extensive online showrooms that provide customers with an immersive virtual experience. These digital showrooms are equipped with high-quality images, 360-degree views, and detailed specifications of each vehicle in their lineup. You can explore different models, compare features, and customize your options—all from the comfort of your home.
2. Virtual Test Drives
One of the most exciting developments in online car buying is the concept of virtual test drives. Toyota and Lexus have integrated augmented reality (AR) and virtual reality (VR) technologies to allow customers to experience a test drive without leaving their living rooms. By wearing VR headsets or using AR apps, you can virtually sit behind the wheel, feel the car’s handling, and explore its interior features.
3. Personalized Consultations
While online car buying eliminates the need to visit a physical dealership, it doesn’t eliminate the human touch. Both Toyota and Lexus offer personalized consultations with knowledgeable sales representatives via video calls or live chat. These experts can guide you through the purchasing process, answer your questions, and provide insights into financing options, ensuring that you make an informed decision.
4. Transparent Pricing and Financing
Price transparency is a cornerstone of online car buying with Toyota and Lexus. You can easily view the manufacturer’s suggested retail price (MSRP) and explore financing options, including lease and loan calculators. This transparency allows you to understand the total cost of ownership and make financial decisions that align with your budget.
5. Easy Trade-In and Delivery
If you have a current vehicle to trade in, the online process streamlines this aspect as well. You can submit information about your trade-in online, and Toyota and Lexus will provide you with an estimated value. Once you’ve completed the purchase, they will arrange a convenient pick-up of your trade-in vehicle and deliver your new car to your doorstep.
6. Secure Online Payment
Safety and security are paramount when it comes to online transactions. Toyota and Lexus offer secure payment options, ensuring that your financial information is protected. You can make payments online, and the entire process is encrypted to safeguard your data.
7. Extended Test Drives
Both Toyota and Lexus understand that experiencing a car for an extended period is crucial before making a final decision. They offer extended test drive options, allowing you to have the vehicle delivered to your home for an extended evaluation. This extended exposure to the car ensures that it truly meets your needs and expectations.
8. Hassle-Free Returns
In case you change your mind after purchasing a car online, Toyota and Lexus provide hassle-free return policies. These policies vary depending on your location and the specific terms and conditions, but they typically offer a satisfaction guarantee and a window for returns or exchanges.
9. After-Sales Support
The relationship between you and Toyota or Lexus doesn’t end with the purchase. Both automakers offer comprehensive after-sales support through their online platforms. You can schedule maintenance, order parts, and access resources to help you understand your vehicle better. Additionally, their customer support teams are readily available to assist with any post-purchase queries or concerns.
10. Environmental Benefits
Online car buying is not just convenient; it also contributes to environmental sustainability. By reducing the need for physical showrooms and test drives, you help reduce carbon emissions associated with traditional car shopping. It’s a small yet significant step towards a greener future.
Conclusion
In conclusion, the automotive industry is evolving to meet the demands of consumers by offering enhanced online car-shopping services. Toyota and Lexus have upgraded their tools, such as SmartPath and Monogram, to provide a seamless and contact-free car-buying experience.
By expanding their dealer networks and prioritizing customer convenience, these manufacturers are reshaping the future of automotive retail.
As the demand for contact-free shopping continues to grow, one must ask: Will traditional car dealerships become obsolete in the digital age?
